We are seeking a creative and data-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across various channels. This role requires a passion for digital marketing, excellent communication skills, and the ability to stay updated with the latest industry trends.
Key Responsibilities:
Campaign Management:
Plan, execute, and monitor digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
Ensure the digital marketing campaigns align with company goals and brand guidelines.
Content Strategy:
Collaborate with content creators and designers to ensure that content is informative, engaging, and optimized for search engines (SEO).
Create and manage editorial calendars, blogs, newsletters, and website updates.
Social Media Management:
Manage the company’s presence across various social media platforms (Facebook, Instagram, LinkedIn, etc.).
Engage with followers, respond to queries, and foster community interactions.
SEO & SEM:
Optimize website content and structure for organic search engine rankings (SEO).
Execute paid search campaigns (SEM) using Google Ads, Bing Ads, etc
Analytics & Reporting:
Track and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
Provide insights and recommendations to improve performance and meet KPIs.
Email Marketing:
Develop and manage email marketing campaigns to nurture leads, engage existing customers, and drive conversions.
A/B test email campaigns to optimize open rates and click-through rates.
Budget Management:
Manage the budget for digital marketing initiatives.
Optimize the ROI for paid media campaigns.
Collaboration:
Work with cross-functional teams including design, content, and sales to ensure marketing efforts are integrated and cohesive.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field.
2-3 years of experience in digital marketing.
Strong understanding of current digital marketing concepts, strategies, and best practices.
Hands-on experience with SEO, SEM, Google Analytics, Google Ads, and social media platforms.
Proficiency in marketing software and tools (e.g., HubSpot, MailChimp).
Excellent written and verbal communication skills.
Ability to work independently and as part of a team in a fast-paced environment.
Preferred Skills:
Experience with WordPress or other CMS platforms.
Graphic design skills (Photoshop, Illustrator) are a plus.
Knowledge of video editing software is a plus.
Mention Connex Emirates when calling seller to get a good deal
